With the incident of childhood allergies on the rise, the demand for improved food labelling is ever increasing. Allergy Riders is a fun and simple system, and for allergy sufferers it's bringing the life back into parties. Through the clever use of both words and colours to denote each allergen, Allergy Riders paper food flags allow adults and children to easily identify foods amongst a party bufftet. Allergy Riders also offers coloured paper baking cups.